A few months back, gnarly bay took the plunge into the metaverse to capture stories about small business owners who were inspiring genuine change and positivity throughout their communities. For this project, we teamed up with our friends over at Meta— that small tech company we used to call, “The Facebook”.
Director Shaandiin Tome led our team through this series, bringing with her a dedication to capturing authentic human moments, and focusing on positivity instead of trauma and deprivation. Together, we captured three distinctly different success stories on businesses in Virginia, San Francisco and Chicago, ranging from chefs and community groups, to dog walkers.
Working with our internal post team, we facilitated timely turnarounds, and analytics driven revisions to further refine our creative approach and reach the communities most in need of these uplifting stories of human triumph. We’re excited for you to have a look.
Director - Shaandiin Tome
DP - Haley Watson
Executive Producer - CJ Taglione
Head of Production - Aaron Schurman
Producer - Cat Scott
Associate Producer - Lauren Todd
Lead Editor - Jordan Ingram
Sound Design + Color - Jared Blizzard
Additional Editing - Jared Blizzard
Client Producer: Mike Diaz
Client Creative Director: Andy Carrigan
Client Copy Writer: Gabrielle Westfield
Client Art Director: Ben Steward
BEHIND THE SCENES
