Amazon - Light a Path

Amazon's Light a Path campaign asks customers to do a few small things for the drivers who show up after dark: turn on the exterior lights, clear the walkway, secure the pets. We built the story inside a bedtime routine. A mom trying to move the night forward, a boy with one more question, and a porch light that finally gives her an answer she knows.

Shot over two days in Rhode Island, the hero film was captured observationally: real bedtime, real stalling, the camera floating with the family rather than leading them. Deliverables included the :60 hero, :30 and :15 cutdowns, :30 and :15 radio spots, and a director's cut.