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TL + Halekulani


a gnarly bay treatment...

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TL + Halekulani


a gnarly bay treatment...

G     N     A     R     L     Y          C     O     N     C     E     P     T

 

THE ABSENCE OF TIME

What makes time disappear for you? Is it watching the changing colors of a sunset, from your own personal balcony? Is it enjoying a cocktail from a shaded hammock, miles away from work? Or is it a revitalizing massage that leaves you feeling refreshed and rejuvenated?

AT HALEKULANI, TIME IS SIMPLY...ABSENT.

The Absence of Time will be a series of online videos that focus on a variety of guest experiences that seem to make time fade away.  Through a combination of voice over and visual poetry, we will explore the moments of pure joy, and pure excitement that are happening at Halekulani...every day.

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OUR APPROACH


HOW WE PLAN TO BRING THIS TO LIFE...

OUR APPROACH


HOW WE PLAN TO BRING THIS TO LIFE...

G     N     A     R     L     Y          T     R     E     A     T     M     E     N     T

 

Working closely with Travel & Leisure and the team at Halekulani, we will develop a script that explores the emotional, and inspirational experience of a guest at Halekulani.  

We have written a rough script, and recorded a scratch track to see the potential in this concept.  This is not a final script...simply a place to start.

We aim to develop (3) scripts that revolve around our concept "The absence of time" but are all slightly different in nature.  Each video will focus on a specific guest experience and will open and close with a specific object.  This object will be a catalyst that will take our audience through a specific guest experience.  The ticking of a clock, a fresh pineapple, or a single breath are all potential objects that will open and close our video. 

FORGET.  ENJOY.  BREATH.

These videos will be guided by voice over, heightened sound fx, and emotional music.  Using the latest in camera technology, we plan to film these videos with an extremely cinematic style...so our audience will get lost in the visuals, and inspired by the words.  So when the video is over, they want nothing more than to experience Halekulani for themselves.

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Execution


from concept to creation...

Execution


from concept to creation...

PRE PRODUCTION.

• Develop script with Travel & Leisure + Client.

• Casting:  (1) Male (1) female, active, age 28 - 35.

• Develop detailed shot list + shoot schedule.

• Scout locations via online resources.

• Find music + develop scratch track prior to production.

 

PRODUCTION.

• Scout 1 Day on location.

• Film on location (4) days.  Director + DP + AC.

• Camera package:  4K HD + Full set of prime lenses.  Jib + robotic head, MoVI, underwater   housing, and drone.

 

POST PRODUCTION.

• Hire VO artist / record voice over.

• Edit (3) :60 videos + (1) :15 teaser.

• Upload client approvals.  (3) rounds of approvals.

• Sound design + mix.

• Color correction + master exports.

 
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GNARLY examples


relevant work we've done... 

GNARLY examples


relevant work we've done... 

. G     N     A     R     L     Y          E     X     A     M     P     L     E     S

We recently produced a series of videos for Quasar Expeditions in the Galapagos Islands.  Quasar Expeditions have two luxury, live aboard Yachts that sail around the islands for 1 - 2 weeks at a time.  We were hired to develop a concept, write a script...and then film and edit 3 videos for their own promotional purposes.

The goal of the first video was to show not only the beauty of the Galapagos islands, but to also show the incredible experience one can have while exploring these islands with Quasar Expeditions.  So we wrote a script which explores the basic concept of a memory, and hired a voice over artist to bring it to life.  

 

We then had to create two separate videos which focus on the boats themselves.  These videos needed to make the viewer understand the difference between the two boats, show the amenities, and get an idea of size and scope of each.

 
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remember...


remember...


THIS IS OUR PITCH...AND ONLY THE BEGINNING.

SIMPLY A STARTING POINT...TO CREATE SOMETHING GREAT TOGETHER.

 

THANK YOU FOR THE OPPORTUNITY.

gnarly bay.