A     G     E     N     C     Y          C     O     N     C     E     P     T

 

CONCEPT 1:  A TIME TO APOLOGIZE.

elaborating on the concept presented by the agency...THIS VIDEO WILL BE A PLATFORM FOR UNILEVER'S CEO TO APOLOGIZE FOR THE MISTAKES THAT UNILEVER HAS MADE IN THE PAST...AND EXPLAIN THE PATH TO A BETTER FUTURE. 

SPEAKING DIRECTLY TO THOSE WHO HAVE LASHED OUT AGAINST UNILEVER, The CEO WILL ADDRESS MISTAKES THEY HAVE MADE, AND HOW THEY ARE ACTIVELY TRYING TO RIGHT THEIR WRONG.  

THE GOAL OF THIS VIDEO IS TO SHOW THAT THERE IS A HUMAN FACE BEHIND THIS "FACELESS CORPORATION."  FOR OUR CEO TO ADMIT THAT THEY HAVE BEEN WRONG IN THE PAST...AND THAT THEY WANT TO NOT ONLY CHANGE THEIR ACTIONS MOVING FORWARD...BUT BE A LEADER IN THE BUSINESS WORLD, AND SET THE STANDARD FOR HOW BUSINESS SHOULD BE RUN WORLDWIDE.