G     N     A     R     L     Y          T     R     E     A     T     M     E     N     T

 

this video will open with a quick cutting, supercut montage of all the CRITICISM unilever has received in the past.  using online protest videos, archival footage, and news clips, we plan to establish the mistakes unilever has made upfront.  this footage will be cut together with music and onscreen typography to help guide our audience.

 

this opening montage will give way to beautiful, tranquil rainforest footage from indonesia.  this footage will be the backdrop for an interview we capture with our ceo of unilever.  he will address these issues head on...admitting to the mistakes they have made, and how they have not only changed as a company, but continue to change moving forward.