Our goal for this campaign was to capture a wide range of content that feels different than your typical Hospital commercial. We wanted it to feel real. Authentic. So instead of hiring actors, with carefully crafted wardrobe fittings, prop stylists, and art directed story boards. We simply followed real people, in their everyday lives.
We searched for small moments. The moments we often take for granted. To give our viewers a small meditative moment…to help them remember that having your health is a beautiful thing.
Client - Lifespan
Agency - NAIL
Director/DP - Dana Saint
Production - Dana Saint, Dan Riordan, Aaron Schurman, Kyle King
Post Production - Jordan Ingram, Jack Ieronimo, Jared Blizzard